EP 33 These stats might shock you: comparing attention span across social media platforms

In a modern world, your attention is the most valuable commodity. Which platform will reign supreme? We all have guesses, but you might be shocked by these rankings. We explore how these numbers compare and factors that effect our viewing.

Timestamps:

  • [0:32] Social media fighting for our attention.

  • [2:24] How is TikTok getting the most hours of views?

  • [5:03] TikTok not being accessible for buying.

  • [8:05] Instagram discovery and Instagram as a landing page.

  • [10:03] Can people still fully pay attention to things?

  • [14:52] Instagram shows you things that you mention once.

  • [15:38] Content vs ads: how Insta and TikTok do them.

  • [18:32] Takeaways.

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Website: theharleyjordan.com

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Harley Jennings