EP 37 Behind The Curtain: What It's Really Like Developing Brand Campaigns

Thousands of brands are looking to enter the influencer marketing space each day with little to no guidance from an expert. Harley interviews Sonia regarding what she has learned and her top tips for brands (and influencers) after nearly a decade of experience strategizing, casting and executing influencer brand campaigns. Goal setting, KPIs, contracts and more - Sonia & Harley break down the must-know information before you launch your next campaign.

Timestamps:

  • [1:11] 3 things to consider when starting a campaign.

  • [8:29] Big mistakes brands make when scouting.

  • [11:26] Setting up a campaign.

  • [15:06] What kind of deliverables do you ask for?

  • [18:52] What else needs to be included?

  • [22:47] Post campaign - what analytics tells you.

  • [25:51] Determining if the campaign was successful.

  • [31:05] Key takeaways.

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com

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Harley Jennings