We’ve missed something. We’ve glazed over this pivotal piece of growth advice…
A couple months ago, the head of IG went live to chat about what you REALLY need to grow on instagram nowadays.
Some were expected: lean into video (DUH), lean into community (sure sure)
Some were cold hard truths: experiment bc people’s wants are always changing (ugh)
But then you have “KNOW WHAT YOU WANT FROM THE PLATFORM” ✨
This isn’t just niching down and saying “Okay, today, I KNOW I will talk about Travel and I WANT THE PLATFORM to push my content to as many people as possible.” No, no, this is bigger.
Do you know your long term monetization plan? Or are you just fighting every day to grow an audience just because? This can’t be your full time gig if it’s not monetized 😅
Do you know who you WANT to be in that audience?? Are you talking to one person, one avatar within every post? Do you know where they are in life, their likes, their hobbies, their values? Decide on more than you think you need to 👀
So often, my clients lose sight of this…I lose sight of this. Followers for followers sake mean nothing if they aren’t the people that will eventually buy from you - whether that’s a digital product, a service, a good, affiliates, or joining your team 🥂
Reminder: go into your next post with a purpose. Talk to your SPECIFIC person and only they will press follow 💛
